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How to Make Mobile App Marketing on Social Media a Success?

Audience analysis? Completed. Mobile App Testing? Done. Competitive analysis? Checked!


Do you think that is all it takes to ensure a successful launch of your mobile app? Sorry to disappoint you, my friend, but your work is just half done.


Unless you spread a word about your new app, it can be difficult to generate interest and demand among your target audience. With millions of apps out there, you need to go the extra mile to help your app stand out from the crowd.


And to get people talking about your app, what is better than utilising social media to achieve this purpose? The best part of generating social media awareness is that you can target the audience based on demography and interests. As a result, you can put your efforts in the right place and get the right results.


So, here are some tips to create social media buzz about your mobile app. Ready to roll then?

Focus on interactive content – See, content is called the 'king' not without reason. Creating interesting content strengthens the messaging of your company and positively engages your target audience. Having said so, you must remember that churning out an endless number of blogs will not cut it anymore. The key is to diversify your content no matter which social media platform you choose to promote your app.

Need proof? Let the numbers do the talking. According to a study conducted by the Content Marketing Institute, 77% of professional marketers have opined that interactive content helps repeat visitors and thus has a high ‘reusable’ value (contentmarketinginstitute.com). Therefore, to encourage more installs for your brand new app, post as much content like polls, videos, quizzes, giveaways, and info-graphics as possible on the official pages on your social media accounts.


Expand your social media presence – Keeping your marketing effort restricted to just a few social media platforms will prevent you from getting optimal results. Go beyond Facebook and Twitter to utilise emerging platforms like Instagram, YouTube, and even Quora. As an exclusive Q&A platform, Quora lets you ask questions or answer those that are related to the niche of your business. By enabling you to represent a unique image of your brand, this platform lets you bring your new mobile app to the focus of the relevant audience.


Coming to Instagram, you can get the best results out of a variety of ads like image ads, carousel ads, stories ads, and IGTV ads on this visually-driven platform. Remember the sensation created by The Swift Life, a gamified social networking app back in 2018? No sooner did the preview video drop on YouTube than people went all gaga about it. So you see, each platform has something unique to offer which you will not realise unless you are using it.


Partner with influencers – Like it or not, social media influencers might know your target audience better than you do. Most importantly, they can connect with your customers at a greater personal level than you do at this moment. That way, don’t you think it would be intelligent to get the influencers on your side for an effective mobile app marketing? With influencers endorsing your app, the audience will feel motivated to download, install, and use it.


Take HotelTonight’s collaboration with Gregory Tinary, for example. By getting the popular Instagram influencer talk about its hotel booking app, the brand increased its number of followers and app users to an impressive extent. But, bear in mind that choosing the right influencer should not be done in a rush. Make sure the influencer has a relevant audience for your app, has storytelling ability, commands loyalty among the audience, and posts quality content.


Integrate paid with organic social – There was a time when organic social helped businesses gain better visibility but, as platforms switch to a pay-to-play model, that trend is declining and giving way to paid social. In fact, according to a study conducted Google, over 49% of app download is driven with social paid ads today. That means when you take this route, you can hit the bull’s eye without beating around the bush.


Of course, organic social enables you to nurture your relationship with the audience, but relying exclusively on it can help you very little with driving more leads and conversions. So, how about combining the power of both paid and organic social media? From optimising organic content to monitoring paid ads, social media marketing services experts help you gain faster results by doing everything needful for making your mobile app a hit among the audience.


Post user-generated content – What to do next after you have launched your mobile app? Post-launch marketing tactics are critical, and thus you should pay full attention to them. To get started, you might want to post User-generated Content (UGC) on your social media profiles that would acknowledge customers for their support and playing a role in the promotion of your app.


Moreover, posting UGC content motivates others to pattern themselves after these examples.

Encourage submission of reviews, videos, and photos to show the utility of your app in improving the lives of people. If you are still not sure how UGC content helps boost user acquisition, be informed that 90% of customers consider peer recommendations before making any purchase decision (nielson.com). Yes, that’s right! So, to maximise your app marketing, there is no overlooking UGC content.


Incentivise your customers – Given the benefits they bring for your business, customers definitely merit rewards and acknowledgement. If needed, it might also be a smart move to incentivise them for boosting the app downloads. Just launched a shopping app? How about offering an exciting discount to first-time users? To create more demand, you may also resort to other means such as giveaways, limited offers, rewards, and competitions.


If you ever doubted the power of reward marketing, see how Starbucks turned heads on Twitter by offering customers free drinks in exchange for its app download. As we know you are convinced, we suggest you think something similar along these lines. According to the experts of any reputed digital marketing agency India, this tried and true method can enhance the acceptability of your mobile app and can yield the best result.


Closing Thoughts – Promoting your app on social media needs a mix of tactics. When you do the marketing right (provided your app truly offers value), you can create a recipe for mobile app success. And as we cope with digital transformation in the post COVID era, mobile app marketing is the way out for keeping your business on move amid the craze of ‘new normal’. Should you need, seek professional help but make sure you are using the tips discussed here for driving value for your business. Wishing you luck and success!

Mobile App Development for Online Order & Delivery Service

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Alternatives to Google Keyword Planner – Recommended by a Top SEO Agency

If you want to rank high on the SERP, there’s no other choice than engaging professional SEO or PPC services. Of course, if you have adequate tech efficiency, you can always perform the optimization practices by yourself. No matter whichever model you choose, the first step is to execute an exhaustive keyword research. 

Google Keyword Planner is one of the most used tools. However, there are plenty of tools to find new keywords, learn keyword difficulty, and get an insight into search volume. Here’s a quick guide to some of these.

Keyword Tools used by Top SEO Agency Professionals

1. Ahrefs
You may be familiar with Ahref’s organic traffic dashboard and backlink reporting, but it also got a really powerful keyword research tool. The paid tool offers a deep insight into keyword ideas along with the search volumes for different match types. It is also equipped with a keyword difficulty score metric and many top SEO agency professionals admit that the results are more accurate than other similar tools. 

2. Moz
Moz has a dedicated keyword explorer integrated into its exhaustive SEO research suite. Its filtering options enable you to pinpoint your specific requirements.  It also has an estimated search volume and keyword difficulty score checker alongside related query ideas. These ideas are very helpful to expand your reach.

3. SEMrush
SEMrush has an inbuilt keyword tool driven by a huge database of search data from 26 countries. With this extensive tool, you can get a better insight into current ranking domains, estimated CPC, keyword difficulty score, estimated search volume, and new keyword ideas.

4. WordStream
The tool became popular to help search marketers easily manage their PPC campaigns. It also has a free keyword tool though with a limited number of searches. You can check related keywords on the free results but you have to become a paid subscriber to learn the search volume. 

5. Keywordtool.io
One of the most interesting parts about this tool is that it scrapes keyword suggestions from an extensive database of Google, Amazon, Bing, and even YouTube. Therefore, you can select suggested keywords from every Google language, TLD (Top-Level Domain) and location. You can also find similar options for other search engines that it supports. Here, you can get an access to the hundreds of suggested keywords without paying any bucks but you need to purchase a plan to get an insight into search volume estimations.  

6. AlsoAsked
This is a less-known free tool by Credo. It pulls data from People Also Asked section on Google to give you an insight into what people are asking. This can help you in keyword planning. 

7. KWFinder
With this tool, you can focus your keyword research efforts in five countries and also in most of the popular languages around the globe. Its results also include relevant keyword ideas and keyword difficulty score. However, this is a paid tool so you can conduct only a limited number of searches for free. 

Conclusion
We hope you have got an exhaustive idea about keyword research tools. Try these and maximize your SEO efforts.

Must-Have Features in Mobile Commerce Apps

Let’s start today’s discussion with an interesting study: by 2021, mobile commerce sales are expected to account for 54% of total ecommerce sales (source: eMarketer). As you can understand, developing a mobile commerce app can take your business to a new height!

The best part about such an app is its convenience. Of course, we are talking about the users! However, developing a convenient and user-friendly mobile app for your store is a whole different story.

No worry. We’re here to guide. Today we will discuss some handpicked features that according to any experienced mobile app development agency, your app must have. We’re sure that this guideline will help you to set a focus.

Features to Incorporate in Your M-Commerce App

1. User Profile

A user profile is an advantageous option for the customers to keep a track of their purchase, save their cards, add money to the app wallet (if your app has one), and perform many more tasks. Since all the information are already saved in the profile, they can easily shop and checkout in no time.

Here are a few things you must ask them:

• Name

• Credit / Debit card number

• Billing address

• Shipping address

• Email address

• Phone number

The best part is that in an app, people have to put their information only once. That's why there's a low chance to bounce.

Also, every user is unique and if your app can show personalized offers or recommended items depending on the user’s earlier behaviour, you may expect a rise in your sales.

Fun fact: Do you know that 90% of people find personalization convenient and appealing! (source: Neil Patel)

2. Push Notification

A significant advantage of a mobile app over a desktop site is its ability to communicate with the users. Leverage the feature of push notification to send discount promotions, product updates, new stock, flash sale, and anything else that can allure people to visit your store. You may also send push notifications on "package on the way" or "product delivered" to keep your users updated.

Quick fact: Do you know push notification has 50% more opening rate than emails? Cool, huh!

However, make sure not to overdo it! Push notification is a great weapon to market your products unless you flood the users with tons of notifications and lead them to stop engaging with your app altogether! Here's how often you should send push notifications.

3. Customer Loyalty Programme

A dedicated app is an amazing platform to facilitate a customer loyalty programme. There are several ways to promote customer loyalty. For instance, you can reward the customers on their spending an amount during purchasing or purchase frequency. You may also reward the users once they install your app or if they share your app with their friends and the latter purchase something from your store.

Remember, consumers prefer to use ecommerce apps both for greater convenience and to receive exclusive deals and cool promotions. And a loyalty programme encourages that!

Interesting fact: a recent study by CodeBroker notes that 75% of consumers are more likely to participate in a loyalty programme if they can access it easily from an app.

4. Easy Checkout with Multiple Payment Options

What is the most crucial feature in your app to increase sales?

Checkout - right. No brownie point for answering!

Make sure that the checkout page is fast and hassle-free. Remember, the more steps your users have to follow, there’s a higher chance of their bouncing! So try to use the information they have already inserted (like email id and phone no.) and let them checkout by providing address and selecting a payment method.

Equip your app with multiple payment options as follow:

• Major credit cards like Mastercard, Visa, Discover, American Express

• Debit Cards

• Google Pay / other UPI apps

• Paytm

...and anything that you find relevant! Make sure that your app is secured and all the consumer information are safe!

5. Location Tracking

User location is a crucial data and you should use it to your advantage. Geofencing technology comes into your assistance for tracking a mobile location.

Bonus Point

Given the contemporary situation, it's time to add some new features in your app. These include your delivery system (contactless delivery), change in payment methods (only online payment and no COD), and so on. These vary from one business to another so feel free to communicate your requirement to the mobile app development company that you have hired and the professionals will customize the app accordingly.

Conclusion

There you go! Make sure to incorporate these features into your m-commerce app and enhance user experience (UX). And as you know, UX is the key to the success of any business! However, ensure to hire reliable mobile app development services provider who has immense experience in developing secured and robust apps.

Want to add more points to the list? Go on, feel free to comment below.

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Native Ads: An Approach by Digital Marketing Agency in India

In this ever-competitive digital world, brands need to carefully plan how to engage with the audience in a meaningful way, not only to increase conversions but to develop brand reliability as well.

Throughout the day, people consume content from news portals, blogs, and social media channels, etc. And digital marketing services provider maintain that all of these platforms are potentially rich for native ad placements.

If you are not yet introduced to this trend, it’s time to learn all about it and beat your competitors. So, keep reading.

Native Advertising – As Defined by a Leading Digital Marketing Agency in India 

Native advertising is a paid advertisement that harmoniously blends with the feel and function of the content media and platform where it appears. The publisher controls and is deemed responsible for rendering the ad.

A native ad doesn’t look like an ad. Rather, it seems to be a part of the editorial flow of the respective web page. For instance, such an ad may show up within an article you’re reading on an online news portal or as a post on your Facebook feed.

The professionals at any esteemed digital marketing agency India prefer such ads that are intentionally more contextual and non-disruptive than any other forms of ads.  

• Types of Native Ads

Interactive Advertising Bureau or AIB categorizes native ads into six types. These are as follow:

1. Paid Search ads appear at the top of a Google search result and appear to be an integral part of it.

2. Recommendation widgets appear on a publisher’s website and showcase recommended products or content related to the article you are already consuming.

3. Custom ads appear within your app interface, for example, a new filter in Snapchat.

4. In-Ads with native elements seem like typical ads but are contextually more related to the site where they appear.

5. Promotion Listings or sponsored content are designed to seamlessly fit into the browsing experience.

6. In-feed ads appear directly on an article or blog post.

Quick Fact: According to a study by Marketing Land, native ads have 60% higher CTR (Click through Rate) than other display ads. No wonder that in the US, two-thirds of the total ad-spent in the last year was spent on native ads.

Is Native Ad Programmatic? 

It varies. Programmatic is an automated manner of buying ad placements. Programmatic marketing uses real-time systems and algorithms to automate either the targeted placements or creative experiences of the ads.

As you can guess, programmatic native ads are created by leveraging contextual signals and machine learning. These ads are customized and placed at the proper platforms to obtain quality leads.

However, not every native ad is programmatic and you have to manually set it. And it’s the time like this, that you should engage professionals from any agency offering digital marketing services India. With long experience and expertise, the professionals can serve you the best.

Is Google Display Native Ad?

 Yes, Google Display and Video 360 have native creative formats that you may integrate into any display campaign.

The native creative may target:

• Site creative – Square or rectangular display format
• App install – Google Play
• Video – Similar to site creative but uses video instead of an image

A native creative may include various components like a headline, an image or video, body text, logo or advertiser brand, and Call-to-Action (CTA).

Brand Reliability is Key to the Success of Native Ad 

A native ad is indeed a popular way to engage the audience and connect brands to the consumers effectively. But, if potential consumers don’t trust a brand, the money spent on creating such an ad may lose its worth. So, make it a point to establish and maintain the audience’s trust.  

Reliability, credibility, and relevance are the three key aspects to establish a powerful brand image. You must ensure to develop secured sites, listen to and act on the customer feedback and offer relevant solutions, and interact with the audience.

Also, among numerous available offerings, it’s crucial to choose the right internet marketing agency in India that can help you get the best return on your investment.  

Conclusion 

Start using native ads as a means for your brand to make an effective connection with the consumers, earn their trust, and achieve higher conversions.

Our pro suggestion? Focus on developing trust with supreme user experience; success will chase!

What’s your take on it? Comment below and share with us!

Is Your Business Ready to Leverage the Boom in Ecommerce Market

The global pandemic has led people to believe eCommerce will sink deep down. But, take it from us, eCommerce is not going anywhere, not anytime soon. In fact, according to a study by Space Shop Commerce, global eCommerce sales may reach $3.9 trillion this year. And by 2021, this number is about to touch $4.5 trillion!

Are you curious to know which factors are operating behind it? Which sectors are benefitted the most? And more importantly, do you want to leverage some benefits, but clueless where to start?
No worry. As a reputed eCommerce website design company, we will help you to take a closer look at it.

Factors Playing a Key Role in the Growth of Ecommerce  

Convenience is the very first reason behind the growth of eCommerce. People don’t have to waste time and energy in visiting multiple stores for purchasing something as they can easily buy these with a few mouse-clicks (or finger touch!) and get the delivery at their doorstep. Further, with enhanced mobility bandwidth a la 4G technology, the entire browsing and purchasing process has become faster.

The availability of numerous eCommerce stores has spoilt potential buyers with choices. Different discount offers, coupons, and promo codes also help in slacking some budget. Free shipping beyond a certain price is yet another alluring factor.

Most Benefitted Sectors

The following sectors have benefitted the most due to the rapid growth in eCommerce:

• Grocery
• Apparels
• Jewellery
• Electronics
• Food
• Cosmetics

Other than these, pharmacy too is witnessing a rising growth in eCommerce sales, especially in the urban area.

How can You Leverage Its Benefits  

This is the most interesting part. As you can understand, it’s high time to convert your brick and mortar shop to an online store. It will not only allow you to reach a wider audience but you can also notice a positive impact on your revenue. Here’s what you can do:

1. Design an Ecommerce Website

Ecommerce website design is the first leap to take. An attractive and optimized website will drive more leads and boost your ROI (Return on Investment).

2. Design an Ecommerce Mobile App

If you already have a site, take your business to the next level with an app. This will further enhance convenience for the users. You can also create an app independently.

Remember, mobile commerce accounts for over 50% of total eCommerce sales (source: Bigcommerce). So, the professionals at any mobileapp development agency remind you not to neglect this part.

Now, designing an eCommerce website or app must be hectic and you may miss something or the other. Relax! We got you covered! All you need is to minutely go through the following passages and make sure your site or app incorporates these features. 

Must-Have Features in Your Ecommerce Site or App

1. Responsive Design

If you are designing a website, make sure it is responsive so that anyone can access it via any device. The first element of a responsive site is its scalability. Constantly pinching the site on a mobile screen to adjust its visuals highly affects the user experience.

2. Loading Speed

Usually, people don’t spend more than 3 seconds for a web page to load (source: Hobo Web). Especially, a significant part of online shoppers comprises impulsive buyers. You surely don’t expect them to wait for 10 minutes while your webpage loads.

So, optimize your page loading speed. The same thing is applicable for your app as well. If it takes a long time to load, people will stop using it and subsequently uninstall it.

3. Quality Pictures

Pictures play a key role in alluring people to make a purchase. So, ensure that your store has high-quality and attractive pictures of the products. But there’s a catch. Large pictures often slow down a site and contribute to increasing the bounce rate.

This is why you better engage a professional eCommerce website development company to optimize the images.

4. Save the Shopping Cart

With so many shopping sites available in the digital ecosystem, you cannot expect potential buyers to see one item on your store and go straight to the purchasing process. They spend significant time in browsing multiple sites, check the rates, often think twice whether to buy – and all these may take more than two to three days before they make a purchase. During this process, your store must save the items that are already added to the cart.

Wish list functionality is yet another must-have element in your e-store. If any of your products is out of stock or too pricy for some customers at that point of time, they can save it in the wish list and purchase later. It doesn’t clash with the cart.

5. Don’t Delay Conversions

Delaying the conversion is the worst mistake you can make and a compulsorily sign-up form works as a catalyst in this. Your intention should always be to reduce the steps before someone can make a purchase.

People often find it inconvenient or time-consuming to create an account. And the guest check out option can be a rescuer at this point. To reduce friction, you may enable easy checkout only with contact details (phone no. / email id) and payment mode.

6. Include Reviews

More than 50% of online shoppers purchase a product based on its reviews (source: Pew Research). So, customer feedback should be an integral feature in your online store.

7. Stay Available

Your potential customers may have any query or confusion and you need to resolve that as soon as possible. Make sure to keep your contact information visible. Ideally, you can install an automatic chatbot on your e-store. This will help to resolve general confusions without any hassle.

If you want to increase your revenue from your e-store, you’ll find this blog really effective - cool hacks to stop shopping cart abandonment.

Conclusion

Remember, the competition is quite steep once it comes to eCommerce sales. According to 99firms, the contemporary global digital ecosystem is crowded with 12 to 24 million eCommerce stores. If you want to create an impactful presence among these, you need to deliver a top-notch user experience.

So, it is better to engage eCommerce website design services or hire the professionals at any mobile app development company to build an attractive and feature-rich site or app along with the above-mentioned features.

What’s your take on our article? Comment below and share your thoughts.

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Impact of Email Response Time on Brand Impression

“The growing popularity of social media will suppress the relevance of emails.”

Numerous self-proclaimed tech-gurus predicted this statement more than a decade ago.

Current situation? 58% of people check their mail inbox the first thing in the morning. And globally, a striking figure of 269 billion emails are sent per day!

Take it from us. Email is not going anywhere, not anytime soon. In fact, according to the experts at any digital marketing agency India, this is one of the best marketing tools in the contemporary digital ecosystem.

And we also cannot undermine the importance of prompt email response to build a superior brand impression. Wondering how? Stick to the end!

Email Response Time

You already know the importance of personalized email to draw attention. If you succeed to compel the recipients to check your mail instead of tagging it as spam, we appreciate your potential to curate a catchy content.

But this is not the end. The consequent activities will determine the strength of your overall business strategy.

If the recipients choose to respond, your response time may decide whether they will convert or not.

Remember, people want a reply, and they want it now.

According to a study, 11% of the people expect a response within 15 minutes, while 19% may wait up to one hour. So prepare yourself to meet this level of expectation.

Here’s a striking fact: the companies that respond to the inquiries within an hour have 60X higher chances to earn leads than those taking about 24 hours (source: Time to Reply)!  

So, What Does a Timely Reply Do Anyway?

Evokes a Sense of Reliability - Once you are sending email acknowledgements, you are letting people know that you are proactive, responsive, and trustworthy. This will also create a positive impression of your professionalism and reflect a higher level of dedication to your business.

Compels You to Act - If one person has faced an issue, others can face it too. Be it the slow loading speed or cluttered information on your website - a feedback mail from the end-user can help you identify the potential issues present on your site or app.

If you take an action immediately and fix the issue, it will only enhance the user experience on your portal.

Advances Your Business - If the sender shows interest in your products or services, don’t delay to provide the necessary information. It can produce a positive impact on your ROI (Return on Investment).

Now that you have understood the efficacy of a prompt email response, here are the two time-tested ways to accomplish that. Check these out.

How to Respond to Emails Quickly

1. Employ a Dedicated Team

We understand sometimes it becomes difficult to respond to all the emails at once. This can be a potential problem in large companies. That’s why you should invest in a dedicated team to coordinate with the leads.

Also, if you miss out a mail by mistake, don’t forget to apologize.

2. Use an Automated Tool

There are several Artificial Intelligence (AI) powered email auto-response tools that scan the incoming emails and send prompt and customized corresponding replies. Much like a drip campaign, you see!

Two such examples include GetResponse and RoboResponse. These are capable of engaging leads in an email discussion 24x7.

Here’s a quick tip: Sometimes, it may take you a while to solve the mail sender’s query or concern. In such a scenario, assure him or her with a quick and short reply that your team is on it and you will get back shortly.

This little gesture of acknowledgement can go a long way in generating trust about your business.

Conclusion

Customer Experience (CX) is a crucial factor in the contemporary digital age. In fact, 80% of the people are more likely to convert if the business meets their expectations.

And email response time has a major role to play in enhancing or reducing the CX.

So make sure to deliver a prompt reply and solve any user query. This will leave a positive impact on the psyche of your audience and help in the growth of your business.