Is Your Business Ready to Leverage the Boom in Ecommerce Market

The global pandemic has led people to believe eCommerce will sink deep down. But, take it from us, eCommerce is not going anywhere, not anytime soon. In fact, according to a study by Space Shop Commerce, global eCommerce sales may reach $3.9 trillion this year. And by 2021, this number is about to touch $4.5 trillion!

Are you curious to know which factors are operating behind it? Which sectors are benefitted the most? And more importantly, do you want to leverage some benefits, but clueless where to start?
No worry. As a reputed eCommerce website design company, we will help you to take a closer look at it.

Factors Playing a Key Role in the Growth of Ecommerce  

Convenience is the very first reason behind the growth of eCommerce. People don’t have to waste time and energy in visiting multiple stores for purchasing something as they can easily buy these with a few mouse-clicks (or finger touch!) and get the delivery at their doorstep. Further, with enhanced mobility bandwidth a la 4G technology, the entire browsing and purchasing process has become faster.

The availability of numerous eCommerce stores has spoilt potential buyers with choices. Different discount offers, coupons, and promo codes also help in slacking some budget. Free shipping beyond a certain price is yet another alluring factor.

Most Benefitted Sectors

The following sectors have benefitted the most due to the rapid growth in eCommerce:

• Grocery
• Apparels
• Jewellery
• Electronics
• Food
• Cosmetics

Other than these, pharmacy too is witnessing a rising growth in eCommerce sales, especially in the urban area.

How can You Leverage Its Benefits  

This is the most interesting part. As you can understand, it’s high time to convert your brick and mortar shop to an online store. It will not only allow you to reach a wider audience but you can also notice a positive impact on your revenue. Here’s what you can do:

1. Design an Ecommerce Website

Ecommerce website design is the first leap to take. An attractive and optimized website will drive more leads and boost your ROI (Return on Investment).

2. Design an Ecommerce Mobile App

If you already have a site, take your business to the next level with an app. This will further enhance convenience for the users. You can also create an app independently.

Remember, mobile commerce accounts for over 50% of total eCommerce sales (source: Bigcommerce). So, the professionals at any mobileapp development agency remind you not to neglect this part.

Now, designing an eCommerce website or app must be hectic and you may miss something or the other. Relax! We got you covered! All you need is to minutely go through the following passages and make sure your site or app incorporates these features. 

Must-Have Features in Your Ecommerce Site or App

1. Responsive Design

If you are designing a website, make sure it is responsive so that anyone can access it via any device. The first element of a responsive site is its scalability. Constantly pinching the site on a mobile screen to adjust its visuals highly affects the user experience.

2. Loading Speed

Usually, people don’t spend more than 3 seconds for a web page to load (source: Hobo Web). Especially, a significant part of online shoppers comprises impulsive buyers. You surely don’t expect them to wait for 10 minutes while your webpage loads.

So, optimize your page loading speed. The same thing is applicable for your app as well. If it takes a long time to load, people will stop using it and subsequently uninstall it.

3. Quality Pictures

Pictures play a key role in alluring people to make a purchase. So, ensure that your store has high-quality and attractive pictures of the products. But there’s a catch. Large pictures often slow down a site and contribute to increasing the bounce rate.

This is why you better engage a professional eCommerce website development company to optimize the images.

4. Save the Shopping Cart

With so many shopping sites available in the digital ecosystem, you cannot expect potential buyers to see one item on your store and go straight to the purchasing process. They spend significant time in browsing multiple sites, check the rates, often think twice whether to buy – and all these may take more than two to three days before they make a purchase. During this process, your store must save the items that are already added to the cart.

Wish list functionality is yet another must-have element in your e-store. If any of your products is out of stock or too pricy for some customers at that point of time, they can save it in the wish list and purchase later. It doesn’t clash with the cart.

5. Don’t Delay Conversions

Delaying the conversion is the worst mistake you can make and a compulsorily sign-up form works as a catalyst in this. Your intention should always be to reduce the steps before someone can make a purchase.

People often find it inconvenient or time-consuming to create an account. And the guest check out option can be a rescuer at this point. To reduce friction, you may enable easy checkout only with contact details (phone no. / email id) and payment mode.

6. Include Reviews

More than 50% of online shoppers purchase a product based on its reviews (source: Pew Research). So, customer feedback should be an integral feature in your online store.

7. Stay Available

Your potential customers may have any query or confusion and you need to resolve that as soon as possible. Make sure to keep your contact information visible. Ideally, you can install an automatic chatbot on your e-store. This will help to resolve general confusions without any hassle.

If you want to increase your revenue from your e-store, you’ll find this blog really effective - cool hacks to stop shopping cart abandonment.

Conclusion

Remember, the competition is quite steep once it comes to eCommerce sales. According to 99firms, the contemporary global digital ecosystem is crowded with 12 to 24 million eCommerce stores. If you want to create an impactful presence among these, you need to deliver a top-notch user experience.

So, it is better to engage eCommerce website design services or hire the professionals at any mobile app development company to build an attractive and feature-rich site or app along with the above-mentioned features.

What’s your take on our article? Comment below and share your thoughts.