Mobile App Development for Online Order & Delivery Service

Must-Have Features in Mobile Commerce Apps

Let’s start today’s discussion with an interesting study: by 2021, mobile commerce sales are expected to account for 54% of total ecommerce sales (source: eMarketer). As you can understand, developing a mobile commerce app can take your business to a new height!

The best part about such an app is its convenience. Of course, we are talking about the users! However, developing a convenient and user-friendly mobile app for your store is a whole different story.

No worry. We’re here to guide. Today we will discuss some handpicked features that according to any experienced mobile app development agency, your app must have. We’re sure that this guideline will help you to set a focus.

Features to Incorporate in Your M-Commerce App

1. User Profile

A user profile is an advantageous option for the customers to keep a track of their purchase, save their cards, add money to the app wallet (if your app has one), and perform many more tasks. Since all the information are already saved in the profile, they can easily shop and checkout in no time.

Here are a few things you must ask them:

• Name

• Credit / Debit card number

• Billing address

• Shipping address

• Email address

• Phone number

The best part is that in an app, people have to put their information only once. That's why there's a low chance to bounce.

Also, every user is unique and if your app can show personalized offers or recommended items depending on the user’s earlier behaviour, you may expect a rise in your sales.

Fun fact: Do you know that 90% of people find personalization convenient and appealing! (source: Neil Patel)

2. Push Notification

A significant advantage of a mobile app over a desktop site is its ability to communicate with the users. Leverage the feature of push notification to send discount promotions, product updates, new stock, flash sale, and anything else that can allure people to visit your store. You may also send push notifications on "package on the way" or "product delivered" to keep your users updated.

Quick fact: Do you know push notification has 50% more opening rate than emails? Cool, huh!

However, make sure not to overdo it! Push notification is a great weapon to market your products unless you flood the users with tons of notifications and lead them to stop engaging with your app altogether! Here's how often you should send push notifications.

3. Customer Loyalty Programme

A dedicated app is an amazing platform to facilitate a customer loyalty programme. There are several ways to promote customer loyalty. For instance, you can reward the customers on their spending an amount during purchasing or purchase frequency. You may also reward the users once they install your app or if they share your app with their friends and the latter purchase something from your store.

Remember, consumers prefer to use ecommerce apps both for greater convenience and to receive exclusive deals and cool promotions. And a loyalty programme encourages that!

Interesting fact: a recent study by CodeBroker notes that 75% of consumers are more likely to participate in a loyalty programme if they can access it easily from an app.

4. Easy Checkout with Multiple Payment Options

What is the most crucial feature in your app to increase sales?

Checkout - right. No brownie point for answering!

Make sure that the checkout page is fast and hassle-free. Remember, the more steps your users have to follow, there’s a higher chance of their bouncing! So try to use the information they have already inserted (like email id and phone no.) and let them checkout by providing address and selecting a payment method.

Equip your app with multiple payment options as follow:

• Major credit cards like Mastercard, Visa, Discover, American Express

• Debit Cards

• Google Pay / other UPI apps

• Paytm

...and anything that you find relevant! Make sure that your app is secured and all the consumer information are safe!

5. Location Tracking

User location is a crucial data and you should use it to your advantage. Geofencing technology comes into your assistance for tracking a mobile location.

Bonus Point

Given the contemporary situation, it's time to add some new features in your app. These include your delivery system (contactless delivery), change in payment methods (only online payment and no COD), and so on. These vary from one business to another so feel free to communicate your requirement to the mobile app development company that you have hired and the professionals will customize the app accordingly.

Conclusion

There you go! Make sure to incorporate these features into your m-commerce app and enhance user experience (UX). And as you know, UX is the key to the success of any business! However, ensure to hire reliable mobile app development services provider who has immense experience in developing secured and robust apps.

Want to add more points to the list? Go on, feel free to comment below.

Is Your Business Ready to Leverage the Boom in Ecommerce Market

The global pandemic has led people to believe eCommerce will sink deep down. But, take it from us, eCommerce is not going anywhere, not anytime soon. In fact, according to a study by Space Shop Commerce, global eCommerce sales may reach $3.9 trillion this year. And by 2021, this number is about to touch $4.5 trillion!

Are you curious to know which factors are operating behind it? Which sectors are benefitted the most? And more importantly, do you want to leverage some benefits, but clueless where to start?
No worry. As a reputed eCommerce website design company, we will help you to take a closer look at it.

Factors Playing a Key Role in the Growth of Ecommerce  

Convenience is the very first reason behind the growth of eCommerce. People don’t have to waste time and energy in visiting multiple stores for purchasing something as they can easily buy these with a few mouse-clicks (or finger touch!) and get the delivery at their doorstep. Further, with enhanced mobility bandwidth a la 4G technology, the entire browsing and purchasing process has become faster.

The availability of numerous eCommerce stores has spoilt potential buyers with choices. Different discount offers, coupons, and promo codes also help in slacking some budget. Free shipping beyond a certain price is yet another alluring factor.

Most Benefitted Sectors

The following sectors have benefitted the most due to the rapid growth in eCommerce:

• Grocery
• Apparels
• Jewellery
• Electronics
• Food
• Cosmetics

Other than these, pharmacy too is witnessing a rising growth in eCommerce sales, especially in the urban area.

How can You Leverage Its Benefits  

This is the most interesting part. As you can understand, it’s high time to convert your brick and mortar shop to an online store. It will not only allow you to reach a wider audience but you can also notice a positive impact on your revenue. Here’s what you can do:

1. Design an Ecommerce Website

Ecommerce website design is the first leap to take. An attractive and optimized website will drive more leads and boost your ROI (Return on Investment).

2. Design an Ecommerce Mobile App

If you already have a site, take your business to the next level with an app. This will further enhance convenience for the users. You can also create an app independently.

Remember, mobile commerce accounts for over 50% of total eCommerce sales (source: Bigcommerce). So, the professionals at any mobileapp development agency remind you not to neglect this part.

Now, designing an eCommerce website or app must be hectic and you may miss something or the other. Relax! We got you covered! All you need is to minutely go through the following passages and make sure your site or app incorporates these features. 

Must-Have Features in Your Ecommerce Site or App

1. Responsive Design

If you are designing a website, make sure it is responsive so that anyone can access it via any device. The first element of a responsive site is its scalability. Constantly pinching the site on a mobile screen to adjust its visuals highly affects the user experience.

2. Loading Speed

Usually, people don’t spend more than 3 seconds for a web page to load (source: Hobo Web). Especially, a significant part of online shoppers comprises impulsive buyers. You surely don’t expect them to wait for 10 minutes while your webpage loads.

So, optimize your page loading speed. The same thing is applicable for your app as well. If it takes a long time to load, people will stop using it and subsequently uninstall it.

3. Quality Pictures

Pictures play a key role in alluring people to make a purchase. So, ensure that your store has high-quality and attractive pictures of the products. But there’s a catch. Large pictures often slow down a site and contribute to increasing the bounce rate.

This is why you better engage a professional eCommerce website development company to optimize the images.

4. Save the Shopping Cart

With so many shopping sites available in the digital ecosystem, you cannot expect potential buyers to see one item on your store and go straight to the purchasing process. They spend significant time in browsing multiple sites, check the rates, often think twice whether to buy – and all these may take more than two to three days before they make a purchase. During this process, your store must save the items that are already added to the cart.

Wish list functionality is yet another must-have element in your e-store. If any of your products is out of stock or too pricy for some customers at that point of time, they can save it in the wish list and purchase later. It doesn’t clash with the cart.

5. Don’t Delay Conversions

Delaying the conversion is the worst mistake you can make and a compulsorily sign-up form works as a catalyst in this. Your intention should always be to reduce the steps before someone can make a purchase.

People often find it inconvenient or time-consuming to create an account. And the guest check out option can be a rescuer at this point. To reduce friction, you may enable easy checkout only with contact details (phone no. / email id) and payment mode.

6. Include Reviews

More than 50% of online shoppers purchase a product based on its reviews (source: Pew Research). So, customer feedback should be an integral feature in your online store.

7. Stay Available

Your potential customers may have any query or confusion and you need to resolve that as soon as possible. Make sure to keep your contact information visible. Ideally, you can install an automatic chatbot on your e-store. This will help to resolve general confusions without any hassle.

If you want to increase your revenue from your e-store, you’ll find this blog really effective - cool hacks to stop shopping cart abandonment.

Conclusion

Remember, the competition is quite steep once it comes to eCommerce sales. According to 99firms, the contemporary global digital ecosystem is crowded with 12 to 24 million eCommerce stores. If you want to create an impactful presence among these, you need to deliver a top-notch user experience.

So, it is better to engage eCommerce website design services or hire the professionals at any mobile app development company to build an attractive and feature-rich site or app along with the above-mentioned features.

What’s your take on our article? Comment below and share your thoughts.