Tuesday, August 4, 2020

Must-Have Features in Mobile Commerce Apps

Let’s start today’s discussion with an interesting study: by 2021, mobile commerce sales are expected to account for 54% of total ecommerce sales (source: eMarketer). As you can understand, developing a mobile commerce app can take your business to a new height!

The best part about such an app is its convenience. Of course, we are talking about the users! However, developing a convenient and user-friendly mobile app for your store is a whole different story.

No worry. We’re here to guide. Today we will discuss some handpicked features that according to any experienced mobile app development agency, your app must have. We’re sure that this guideline will help you to set a focus.

Features to Incorporate in Your M-Commerce App

1. User Profile

A user profile is an advantageous option for the customers to keep a track of their purchase, save their cards, add money to the app wallet (if your app has one), and perform many more tasks. Since all the information are already saved in the profile, they can easily shop and checkout in no time.

Here are a few things you must ask them:

  • Name

  • Credit / Debit card number

  • Billing address

  • Shipping address

  • Email address

  • Phone number

The best part is that in an app, people have to put their information only once. That's why there's a low chance to bounce.

Also, every user is unique and if your app can show personalized offers or recommended items depending on the user’s earlier behaviour, you may expect a rise in your sales.

Fun fact: Do you know that 90% of people find personalization convenient and appealing! (source: Neil Patel)

2. Push Notification

A significant advantage of a mobile app over a desktop site is its ability to communicate with the users. Leverage the feature of push notification to send discount promotions, product updates, new stock, flash sale, and anything else that can allure people to visit your store. You may also send push notifications on "package on the way" or "product delivered" to keep your users updated.

Quick fact: Do you know push notification has 50% more opening rate than emails? Cool, huh!

However, make sure not to overdo it! Push notification is a great weapon to market your products unless you flood the users with tons of notifications and lead them to stop engaging with your app altogether! Here's how often you should send push notifications.

3. Customer Loyalty Programme

A dedicated app is an amazing platform to facilitate a customer loyalty programme. There are several ways to promote customer loyalty. For instance, you can reward the customers on their spending an amount during purchasing or purchase frequency. You may also reward the users once they install your app or if they share your app with their friends and the latter purchase something from your store.

Remember, consumers prefer to use ecommerce apps both for greater convenience and to receive exclusive deals and cool promotions. And a loyalty programme encourages that!

Interesting fact: a recent study by CodeBroker notes that 75% of consumers are more likely to participate in a loyalty programme if they can access it easily from an app.

4. Easy Checkout with Multiple Payment Options

What is the most crucial feature in your app to increase sales?

Checkout - right. No brownie point for answering!

Make sure that the checkout page is fast and hassle-free. Remember, the more steps your users have to follow, there’s a higher chance of their bouncing! So try to use the information they have already inserted (like email id and phone no.) and let them checkout by providing address and selecting a payment method.

Equip your app with multiple payment options as follow:

  • Major credit cards like Mastercard, Visa, Discover, American Express

  • Debit Cards

  • Google Pay / other UPI apps

  • Paytm

...and anything that you find relevant! Make sure that your app is secured and all the consumer information are safe!

5. Location Tracking

User location is a crucial data and you should use it to your advantage. Geofencing technology comes into your assistance for tracking a mobile location.

Bonus Point

Given the contemporary situation, it's time to add some new features in your app. These include your delivery system (contactless delivery), change in payment methods (only online payment and no COD), and so on. These vary from one business to another so feel free to communicate your requirement to the mobile app development company that you have hired and the professionals will customize the app accordingly.


There you go! Make sure to incorporate these features into your m-commerce app and enhance user experience (UX). And as you know, UX is the key to the success of any business! However, ensure to hire reliable mobile app development services provider who has immense experience in developing secured and robust apps.

Want to add more points to the list? Go on, feel free to comment below.

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