Native Ads: An Approach by Digital Marketing Agency in India

In this ever-competitive digital world, brands need to carefully plan how to engage with the audience in a meaningful way, not only to increase conversions but to develop brand reliability as well.

Throughout the day, people consume content from news portals, blogs, and social media channels, etc. And digital marketing services provider maintain that all of these platforms are potentially rich for native ad placements.

If you are not yet introduced to this trend, it’s time to learn all about it and beat your competitors. So, keep reading.

Native Advertising – As Defined by a Leading Digital Marketing Agency in India 

Native advertising is a paid advertisement that harmoniously blends with the feel and function of the content media and platform where it appears. The publisher controls and is deemed responsible for rendering the ad.

A native ad doesn’t look like an ad. Rather, it seems to be a part of the editorial flow of the respective web page. For instance, such an ad may show up within an article you’re reading on an online news portal or as a post on your Facebook feed.

The professionals at any esteemed digital marketing agency India prefer such ads that are intentionally more contextual and non-disruptive than any other forms of ads.  

• Types of Native Ads

Interactive Advertising Bureau or AIB categorizes native ads into six types. These are as follow:

1. Paid Search ads appear at the top of a Google search result and appear to be an integral part of it.

2. Recommendation widgets appear on a publisher’s website and showcase recommended products or content related to the article you are already consuming.

3. Custom ads appear within your app interface, for example, a new filter in Snapchat.

4. In-Ads with native elements seem like typical ads but are contextually more related to the site where they appear.

5. Promotion Listings or sponsored content are designed to seamlessly fit into the browsing experience.

6. In-feed ads appear directly on an article or blog post.

Quick Fact: According to a study by Marketing Land, native ads have 60% higher CTR (Click through Rate) than other display ads. No wonder that in the US, two-thirds of the total ad-spent in the last year was spent on native ads.

Is Native Ad Programmatic? 

It varies. Programmatic is an automated manner of buying ad placements. Programmatic marketing uses real-time systems and algorithms to automate either the targeted placements or creative experiences of the ads.

As you can guess, programmatic native ads are created by leveraging contextual signals and machine learning. These ads are customized and placed at the proper platforms to obtain quality leads.

However, not every native ad is programmatic and you have to manually set it. And it’s the time like this, that you should engage professionals from any agency offering digital marketing services India. With long experience and expertise, the professionals can serve you the best.

Is Google Display Native Ad?

 Yes, Google Display and Video 360 have native creative formats that you may integrate into any display campaign.

The native creative may target:

• Site creative – Square or rectangular display format
• App install – Google Play
• Video – Similar to site creative but uses video instead of an image

A native creative may include various components like a headline, an image or video, body text, logo or advertiser brand, and Call-to-Action (CTA).

Brand Reliability is Key to the Success of Native Ad 

A native ad is indeed a popular way to engage the audience and connect brands to the consumers effectively. But, if potential consumers don’t trust a brand, the money spent on creating such an ad may lose its worth. So, make it a point to establish and maintain the audience’s trust.  

Reliability, credibility, and relevance are the three key aspects to establish a powerful brand image. You must ensure to develop secured sites, listen to and act on the customer feedback and offer relevant solutions, and interact with the audience.

Also, among numerous available offerings, it’s crucial to choose the right internet marketing agency in India that can help you get the best return on your investment.  

Conclusion 

Start using native ads as a means for your brand to make an effective connection with the consumers, earn their trust, and achieve higher conversions.

Our pro suggestion? Focus on developing trust with supreme user experience; success will chase!

What’s your take on it? Comment below and share with us!