How to Build an App that Goes Viral

Building an app is easy, but how about ensuring that the app goes viral and drives thousands of downloads?

Overwhelming!

There are an estimated 2.2 million apps available in Apple App Store and 2.9 million apps in Google Play Store (source: Statista). With so many apps available, it’s difficult to drive downloads and keep people engaged. However, it is not impossible. With the right strategy in place, you can make your app go viral! Today, we will talk about just that.

How to Make Your App Go Viral:

A Guide Many often the concept of virality is associated only with marketing. We admit that marketing plays a key role in helping an app go viral but this is not the only component. The objective of virality should also power the app development process.

Build a Unique App

No matter how much you spend in marketing, it’s not possible to gain and retain your users if you are not offering something unique. For that a competitor analysis is crucial. Install your competitors’ apps and minutely note what they are offering.

Now, try to exceed those by offering something innovative. This will ensure that your users are getting something new from your app and thus the app is enhancing their convenience.

Not sure how to beat your competitors in the game? Engage professional mobile app development services and let the experts brainstorm innovative ideas.

Keep Your App Simple and Innovative

One of the major mistakes you can make while making your app unique is going overboard. Simplicity is the key to virality. If the users fail to understand how to use the app, they will uninstall it and opt for a simpler one.

Remember, the users are not here to appreciate hundreds of features that your app offers. They are here to execute their work. Let your app help them do it without any hassle.

No matter how much unique your app is, it should always be intuitive and simple to operate. Complex navigation is a big no. If you think some elements need a little elaboration, include them in the app onboarding process. Let the users try it hands-on so as to get a hang of it.

Let Your Users Spend Longer Time on Your App

The more a user spends time on your app, the more attached they become to the app. It will enable them to check various features the app is offering, browse the products/services, and these will be retained in their memory.

And as you can understand, the more attached they are with the app, the reliability of the app increases. Naturally, they will feel confident using the app and recommend the app to their acquaintances.

Here is an example of how popular apps increase the users’ time on the app. Say, Uber or Zomato - a cab booking and a food ordering app. They show the driver’s/delivery person’s journey to the destination on the inbuilt map in real-time. It would be enough for the users to know that the driver or the delivery person is on his way. However, monitoring the car movement on the app keeps them hooked to the app and they keep tracking “where and why did he stop? Which street he is taking?” and so on.

Push notification is yet another weapon to encourage people to interact with the app. Here is a study by Invesp. Sending mobile app push notifications can increase app engagement up to 88%. Further these can boost app retention rate by 3-10x. Leverage the power of push notification and boost your app engagement rate.

Rewards & Incentives

As you can see, we are gradually entering into the arena of digital marketing right with push notifications in the previous pointer. And by now, you must have understood that the distinction between app development and marketing is fading to the extent of being invisible.

Coming to the aspect of rewards and incentives, it’s common human psychology that users prefer to perform an action when they have a certain motivation.

Rewards can be given in different forms. It may include unlocking new features, winning badges for certain actions, temporary access to the premium version, and so on.

You can also reward people for inviting their acquaintances or converting for the first time. Rewards greatly stimulate necessary action.

Marketing Campaign

Create a buzz in the market before and after the app is released. The pre-release campaigns should include your app’s usability, benefits, and so on. You can use your social media platforms and your website for marketing pre-release campaigns.

Post-release campaigns may include user-generated content, rewards, and so on. All these will encourage more people to join the community and use your app.

You can engage professional digital marketing services to create innovative and creative campaigns for the app. Go beyond static images in favour of videos and animations. These will help the app go viral.

Way Forward

As you can see, you need to put some extra effort to make your app go viral. Implement these strategies and keep implementing these to get your desired results. Found the blog useful? Share your thoughts with us.

Google’s New Guidelines on Phrase and Broad Match Keywords

Keyword matching is an important aspect of search engine optimization. From exact match to phrase match - different types of keyword matching techniques are employed by the marketing experts. Recently, Google Ads has announced updates regarding the ways a query is matched to keywords. Let’s take a deeper dive into it.

Google’s Guidelines on Keywords

 

Earlier in 2021, Google announced that an exact match keyword (that precisely matches with the query string) will be preferred when the keyword is eligible to match. This is intended at reducing complexity. Now, Google has extended the rule for broad and phrase match keywords. After much discussion with the experts of digital marketing services, we have outlined the types of keywords that will be prioritized from now on.

Identical Keyword

If a query, say, “buy blue shirt for men” matches several broad match keywords you have used, say, “blue shirt for men”, “shop blue shirt for men”, and “buy blue shirt for men”; Google will prefer the identical keyword, i.e., “buy blue shirt for men”.

Exact Match Keyword

Following the previous example, exact match keywords will be prioritized over phrase and broad match keywords. In fact, if an exact match keyword is deemed similar or less relevant than broad match keywords, it can still be selected by Ad Rank.

Relevant Broad Match Keywords

If more than one broad match keywords are present, only the aptest broad match keywords taken from the suitable ad groups should be prioritized. Google Ad Rank will then decide which keywords to select among the narrow set of broad match keywords with equal relevance.

Here is an example cited by Google. Say, someone, searches for “fast sushi delivery near me”. On your account, you are running campaigns for a broad match keyword “food delivery” and “quick sushi delivery”. Now, the phrase match keyword will be selected since it is more relevant.

Keywords with Higher Ad Rank

If you have multiple phrase match or exact match keywords eligible in your account, but don’t have any eligible broad match keyword, the keyword with the highest rank will be selected.

Why is it Important

The natural language processing capacity that the BERT algorithm brings to keyword matching means that your ads get featured for the most relevant searches. Knowing how Google matches keywords will help you to save time and optimize your campaigns. The experts of PPC services highlight that you don’t need to use the same keyword in different match groups as broad match covers the same queries. And since all the matches are treated with the same priority by Google, it’s possible to optimize your resources to diverse directions.

Further, Google recommends grouping keywords into thematically coherent ad groups so that the ads serve from the ad group as expected. Here is the instance that Google cites: Say, your business offers food delivery and your most popular search categories are pizza delivery and sushi delivery. Here, Google recommends three ad groups so that you can customize your creatives and landing page: one for pizza delivery, another for sushi delivery, and a third for food delivery.

With this information in mind, check out how your campaigns are performing and optimize as required. Let us know your thoughts.

Native Ads: An Approach by Digital Marketing Agency in India

In this ever-competitive digital world, brands need to carefully plan how to engage with the audience in a meaningful way, not only to increase conversions but to develop brand reliability as well.

Throughout the day, people consume content from news portals, blogs, and social media channels, etc. And digital marketing services provider maintain that all of these platforms are potentially rich for native ad placements.

If you are not yet introduced to this trend, it’s time to learn all about it and beat your competitors. So, keep reading.

Native Advertising – As Defined by a Leading Digital Marketing Agency in India 

Native advertising is a paid advertisement that harmoniously blends with the feel and function of the content media and platform where it appears. The publisher controls and is deemed responsible for rendering the ad.

A native ad doesn’t look like an ad. Rather, it seems to be a part of the editorial flow of the respective web page. For instance, such an ad may show up within an article you’re reading on an online news portal or as a post on your Facebook feed.

The professionals at any esteemed digital marketing agency India prefer such ads that are intentionally more contextual and non-disruptive than any other forms of ads.  

• Types of Native Ads

Interactive Advertising Bureau or AIB categorizes native ads into six types. These are as follow:

1. Paid Search ads appear at the top of a Google search result and appear to be an integral part of it.

2. Recommendation widgets appear on a publisher’s website and showcase recommended products or content related to the article you are already consuming.

3. Custom ads appear within your app interface, for example, a new filter in Snapchat.

4. In-Ads with native elements seem like typical ads but are contextually more related to the site where they appear.

5. Promotion Listings or sponsored content are designed to seamlessly fit into the browsing experience.

6. In-feed ads appear directly on an article or blog post.

Quick Fact: According to a study by Marketing Land, native ads have 60% higher CTR (Click through Rate) than other display ads. No wonder that in the US, two-thirds of the total ad-spent in the last year was spent on native ads.

Is Native Ad Programmatic? 

It varies. Programmatic is an automated manner of buying ad placements. Programmatic marketing uses real-time systems and algorithms to automate either the targeted placements or creative experiences of the ads.

As you can guess, programmatic native ads are created by leveraging contextual signals and machine learning. These ads are customized and placed at the proper platforms to obtain quality leads.

However, not every native ad is programmatic and you have to manually set it. And it’s the time like this, that you should engage professionals from any agency offering digital marketing services India. With long experience and expertise, the professionals can serve you the best.

Is Google Display Native Ad?

 Yes, Google Display and Video 360 have native creative formats that you may integrate into any display campaign.

The native creative may target:

• Site creative – Square or rectangular display format
• App install – Google Play
• Video – Similar to site creative but uses video instead of an image

A native creative may include various components like a headline, an image or video, body text, logo or advertiser brand, and Call-to-Action (CTA).

Brand Reliability is Key to the Success of Native Ad 

A native ad is indeed a popular way to engage the audience and connect brands to the consumers effectively. But, if potential consumers don’t trust a brand, the money spent on creating such an ad may lose its worth. So, make it a point to establish and maintain the audience’s trust.  

Reliability, credibility, and relevance are the three key aspects to establish a powerful brand image. You must ensure to develop secured sites, listen to and act on the customer feedback and offer relevant solutions, and interact with the audience.

Also, among numerous available offerings, it’s crucial to choose the right internet marketing agency in India that can help you get the best return on your investment.  

Conclusion 

Start using native ads as a means for your brand to make an effective connection with the consumers, earn their trust, and achieve higher conversions.

Our pro suggestion? Focus on developing trust with supreme user experience; success will chase!

What’s your take on it? Comment below and share with us!

Impact of Email Response Time on Brand Impression

“The growing popularity of social media will suppress the relevance of emails.”

Numerous self-proclaimed tech-gurus predicted this statement more than a decade ago.

Current situation? 58% of people check their mail inbox the first thing in the morning. And globally, a striking figure of 269 billion emails are sent per day!

Take it from us. Email is not going anywhere, not anytime soon. In fact, according to the experts at any digital marketing agency India, this is one of the best marketing tools in the contemporary digital ecosystem.

And we also cannot undermine the importance of prompt email response to build a superior brand impression. Wondering how? Stick to the end!

Email Response Time

You already know the importance of personalized email to draw attention. If you succeed to compel the recipients to check your mail instead of tagging it as spam, we appreciate your potential to curate a catchy content.

But this is not the end. The consequent activities will determine the strength of your overall business strategy.

If the recipients choose to respond, your response time may decide whether they will convert or not.

Remember, people want a reply, and they want it now.

According to a study, 11% of the people expect a response within 15 minutes, while 19% may wait up to one hour. So prepare yourself to meet this level of expectation.

Here’s a striking fact: the companies that respond to the inquiries within an hour have 60X higher chances to earn leads than those taking about 24 hours (source: Time to Reply)!  

So, What Does a Timely Reply Do Anyway?

Evokes a Sense of Reliability - Once you are sending email acknowledgements, you are letting people know that you are proactive, responsive, and trustworthy. This will also create a positive impression of your professionalism and reflect a higher level of dedication to your business.

Compels You to Act - If one person has faced an issue, others can face it too. Be it the slow loading speed or cluttered information on your website - a feedback mail from the end-user can help you identify the potential issues present on your site or app.

If you take an action immediately and fix the issue, it will only enhance the user experience on your portal.

Advances Your Business - If the sender shows interest in your products or services, don’t delay to provide the necessary information. It can produce a positive impact on your ROI (Return on Investment).

Now that you have understood the efficacy of a prompt email response, here are the two time-tested ways to accomplish that. Check these out.

How to Respond to Emails Quickly

1. Employ a Dedicated Team

We understand sometimes it becomes difficult to respond to all the emails at once. This can be a potential problem in large companies. That’s why you should invest in a dedicated team to coordinate with the leads.

Also, if you miss out a mail by mistake, don’t forget to apologize.

2. Use an Automated Tool

There are several Artificial Intelligence (AI) powered email auto-response tools that scan the incoming emails and send prompt and customized corresponding replies. Much like a drip campaign, you see!

Two such examples include GetResponse and RoboResponse. These are capable of engaging leads in an email discussion 24x7.

Here’s a quick tip: Sometimes, it may take you a while to solve the mail sender’s query or concern. In such a scenario, assure him or her with a quick and short reply that your team is on it and you will get back shortly.

This little gesture of acknowledgement can go a long way in generating trust about your business.

Conclusion

Customer Experience (CX) is a crucial factor in the contemporary digital age. In fact, 80% of the people are more likely to convert if the business meets their expectations.

And email response time has a major role to play in enhancing or reducing the CX.

So make sure to deliver a prompt reply and solve any user query. This will leave a positive impact on the psyche of your audience and help in the growth of your business.