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How to Make Mobile App Marketing on Social Media a Success?
Audience analysis? Completed. Mobile App Testing? Done. Competitive analysis? Checked!
Do you think that is all it takes to ensure a successful launch of your mobile app? Sorry to disappoint you, my friend, but your work is just half done.
Unless you spread a word about your new app, it can be difficult to generate interest and demand among your target audience. With millions of apps out there, you need to go the extra mile to help your app stand out from the crowd.
And to get people talking about your app, what is better than utilising social media to achieve this purpose? The best part of generating social media awareness is that you can target the audience based on demography and interests. As a result, you can put your efforts in the right place and get the right results.
So, here are some tips to create social media buzz about your mobile app. Ready to roll then?
Focus on interactive content – See, content is called the 'king' not without reason. Creating interesting content strengthens the messaging of your company and positively engages your target audience. Having said so, you must remember that churning out an endless number of blogs will not cut it anymore. The key is to diversify your content no matter which social media platform you choose to promote your app.
Need proof? Let the numbers do the talking. According to a study conducted by the Content Marketing Institute, 77% of professional marketers have opined that interactive content helps repeat visitors and thus has a high ‘reusable’ value (contentmarketinginstitute.com). Therefore, to encourage more installs for your brand new app, post as much content like polls, videos, quizzes, giveaways, and info-graphics as possible on the official pages on your social media accounts.
Expand your social media presence – Keeping your marketing effort restricted to just a few social media platforms will prevent you from getting optimal results. Go beyond Facebook and Twitter to utilise emerging platforms like Instagram, YouTube, and even Quora. As an exclusive Q&A platform, Quora lets you ask questions or answer those that are related to the niche of your business. By enabling you to represent a unique image of your brand, this platform lets you bring your new mobile app to the focus of the relevant audience.
Coming to Instagram, you can get the best results out of a variety of ads like image ads, carousel ads, stories ads, and IGTV ads on this visually-driven platform. Remember the sensation created by The Swift Life, a gamified social networking app back in 2018? No sooner did the preview video drop on YouTube than people went all gaga about it. So you see, each platform has something unique to offer which you will not realise unless you are using it.
Partner with influencers – Like it or not, social media influencers might know your target audience better than you do. Most importantly, they can connect with your customers at a greater personal level than you do at this moment. That way, don’t you think it would be intelligent to get the influencers on your side for an effective mobile app marketing? With influencers endorsing your app, the audience will feel motivated to download, install, and use it.
Take HotelTonight’s collaboration with Gregory Tinary, for example. By getting the popular Instagram influencer talk about its hotel booking app, the brand increased its number of followers and app users to an impressive extent. But, bear in mind that choosing the right influencer should not be done in a rush. Make sure the influencer has a relevant audience for your app, has storytelling ability, commands loyalty among the audience, and posts quality content.
Integrate paid with organic social – There was a time when organic social helped businesses gain better visibility but, as platforms switch to a pay-to-play model, that trend is declining and giving way to paid social. In fact, according to a study conducted Google, over 49% of app download is driven with social paid ads today. That means when you take this route, you can hit the bull’s eye without beating around the bush.
Of course, organic social enables you to nurture your relationship with the audience, but relying exclusively on it can help you very little with driving more leads and conversions. So, how about combining the power of both paid and organic social media? From optimising organic content to monitoring paid ads, social media marketing services experts help you gain faster results by doing everything needful for making your mobile app a hit among the audience.
Post user-generated content – What to do next after you have launched your mobile app? Post-launch marketing tactics are critical, and thus you should pay full attention to them. To get started, you might want to post User-generated Content (UGC) on your social media profiles that would acknowledge customers for their support and playing a role in the promotion of your app.
Moreover, posting UGC content motivates others to pattern themselves after these examples.
Encourage submission of reviews, videos, and photos to show the utility of your app in improving the lives of people. If you are still not sure how UGC content helps boost user acquisition, be informed that 90% of customers consider peer recommendations before making any purchase decision (nielson.com). Yes, that’s right! So, to maximise your app marketing, there is no overlooking UGC content.
Incentivise your customers – Given the benefits they bring for your business, customers definitely merit rewards and acknowledgement. If needed, it might also be a smart move to incentivise them for boosting the app downloads. Just launched a shopping app? How about offering an exciting discount to first-time users? To create more demand, you may also resort to other means such as giveaways, limited offers, rewards, and competitions.
If you ever doubted the power of reward marketing, see how Starbucks turned heads on Twitter by offering customers free drinks in exchange for its app download. As we know you are convinced, we suggest you think something similar along these lines. According to the experts of any reputed digital marketing agency India, this tried and true method can enhance the acceptability of your mobile app and can yield the best result.
Closing Thoughts – Promoting your app on social media needs a mix of tactics. When you do the marketing right (provided your app truly offers value), you can create a recipe for mobile app success. And as we cope with digital transformation in the post COVID era, mobile app marketing is the way out for keeping your business on move amid the craze of ‘new normal’. Should you need, seek professional help but make sure you are using the tips discussed here for driving value for your business. Wishing you luck and success!
