Native Ads: An Approach by Digital Marketing Agency in India

In this ever-competitive digital world, brands need to carefully plan how to engage with the audience in a meaningful way, not only to increase conversions but to develop brand reliability as well.

Throughout the day, people consume content from news portals, blogs, and social media channels, etc. And digital marketing services provider maintain that all of these platforms are potentially rich for native ad placements.

If you are not yet introduced to this trend, it’s time to learn all about it and beat your competitors. So, keep reading.

Native Advertising – As Defined by a Leading Digital Marketing Agency in India 

Native advertising is a paid advertisement that harmoniously blends with the feel and function of the content media and platform where it appears. The publisher controls and is deemed responsible for rendering the ad.

A native ad doesn’t look like an ad. Rather, it seems to be a part of the editorial flow of the respective web page. For instance, such an ad may show up within an article you’re reading on an online news portal or as a post on your Facebook feed.

The professionals at any esteemed digital marketing agency India prefer such ads that are intentionally more contextual and non-disruptive than any other forms of ads.  

• Types of Native Ads

Interactive Advertising Bureau or AIB categorizes native ads into six types. These are as follow:

1. Paid Search ads appear at the top of a Google search result and appear to be an integral part of it.

2. Recommendation widgets appear on a publisher’s website and showcase recommended products or content related to the article you are already consuming.

3. Custom ads appear within your app interface, for example, a new filter in Snapchat.

4. In-Ads with native elements seem like typical ads but are contextually more related to the site where they appear.

5. Promotion Listings or sponsored content are designed to seamlessly fit into the browsing experience.

6. In-feed ads appear directly on an article or blog post.

Quick Fact: According to a study by Marketing Land, native ads have 60% higher CTR (Click through Rate) than other display ads. No wonder that in the US, two-thirds of the total ad-spent in the last year was spent on native ads.

Is Native Ad Programmatic? 

It varies. Programmatic is an automated manner of buying ad placements. Programmatic marketing uses real-time systems and algorithms to automate either the targeted placements or creative experiences of the ads.

As you can guess, programmatic native ads are created by leveraging contextual signals and machine learning. These ads are customized and placed at the proper platforms to obtain quality leads.

However, not every native ad is programmatic and you have to manually set it. And it’s the time like this, that you should engage professionals from any agency offering digital marketing services India. With long experience and expertise, the professionals can serve you the best.

Is Google Display Native Ad?

 Yes, Google Display and Video 360 have native creative formats that you may integrate into any display campaign.

The native creative may target:

• Site creative – Square or rectangular display format
• App install – Google Play
• Video – Similar to site creative but uses video instead of an image

A native creative may include various components like a headline, an image or video, body text, logo or advertiser brand, and Call-to-Action (CTA).

Brand Reliability is Key to the Success of Native Ad 

A native ad is indeed a popular way to engage the audience and connect brands to the consumers effectively. But, if potential consumers don’t trust a brand, the money spent on creating such an ad may lose its worth. So, make it a point to establish and maintain the audience’s trust.  

Reliability, credibility, and relevance are the three key aspects to establish a powerful brand image. You must ensure to develop secured sites, listen to and act on the customer feedback and offer relevant solutions, and interact with the audience.

Also, among numerous available offerings, it’s crucial to choose the right internet marketing agency in India that can help you get the best return on your investment.  

Conclusion 

Start using native ads as a means for your brand to make an effective connection with the consumers, earn their trust, and achieve higher conversions.

Our pro suggestion? Focus on developing trust with supreme user experience; success will chase!

What’s your take on it? Comment below and share with us!

Is Your Business Ready to Leverage the Boom in Ecommerce Market

The global pandemic has led people to believe eCommerce will sink deep down. But, take it from us, eCommerce is not going anywhere, not anytime soon. In fact, according to a study by Space Shop Commerce, global eCommerce sales may reach $3.9 trillion this year. And by 2021, this number is about to touch $4.5 trillion!

Are you curious to know which factors are operating behind it? Which sectors are benefitted the most? And more importantly, do you want to leverage some benefits, but clueless where to start?
No worry. As a reputed eCommerce website design company, we will help you to take a closer look at it.

Factors Playing a Key Role in the Growth of Ecommerce  

Convenience is the very first reason behind the growth of eCommerce. People don’t have to waste time and energy in visiting multiple stores for purchasing something as they can easily buy these with a few mouse-clicks (or finger touch!) and get the delivery at their doorstep. Further, with enhanced mobility bandwidth a la 4G technology, the entire browsing and purchasing process has become faster.

The availability of numerous eCommerce stores has spoilt potential buyers with choices. Different discount offers, coupons, and promo codes also help in slacking some budget. Free shipping beyond a certain price is yet another alluring factor.

Most Benefitted Sectors

The following sectors have benefitted the most due to the rapid growth in eCommerce:

• Grocery
• Apparels
• Jewellery
• Electronics
• Food
• Cosmetics

Other than these, pharmacy too is witnessing a rising growth in eCommerce sales, especially in the urban area.

How can You Leverage Its Benefits  

This is the most interesting part. As you can understand, it’s high time to convert your brick and mortar shop to an online store. It will not only allow you to reach a wider audience but you can also notice a positive impact on your revenue. Here’s what you can do:

1. Design an Ecommerce Website

Ecommerce website design is the first leap to take. An attractive and optimized website will drive more leads and boost your ROI (Return on Investment).

2. Design an Ecommerce Mobile App

If you already have a site, take your business to the next level with an app. This will further enhance convenience for the users. You can also create an app independently.

Remember, mobile commerce accounts for over 50% of total eCommerce sales (source: Bigcommerce). So, the professionals at any mobileapp development agency remind you not to neglect this part.

Now, designing an eCommerce website or app must be hectic and you may miss something or the other. Relax! We got you covered! All you need is to minutely go through the following passages and make sure your site or app incorporates these features. 

Must-Have Features in Your Ecommerce Site or App

1. Responsive Design

If you are designing a website, make sure it is responsive so that anyone can access it via any device. The first element of a responsive site is its scalability. Constantly pinching the site on a mobile screen to adjust its visuals highly affects the user experience.

2. Loading Speed

Usually, people don’t spend more than 3 seconds for a web page to load (source: Hobo Web). Especially, a significant part of online shoppers comprises impulsive buyers. You surely don’t expect them to wait for 10 minutes while your webpage loads.

So, optimize your page loading speed. The same thing is applicable for your app as well. If it takes a long time to load, people will stop using it and subsequently uninstall it.

3. Quality Pictures

Pictures play a key role in alluring people to make a purchase. So, ensure that your store has high-quality and attractive pictures of the products. But there’s a catch. Large pictures often slow down a site and contribute to increasing the bounce rate.

This is why you better engage a professional eCommerce website development company to optimize the images.

4. Save the Shopping Cart

With so many shopping sites available in the digital ecosystem, you cannot expect potential buyers to see one item on your store and go straight to the purchasing process. They spend significant time in browsing multiple sites, check the rates, often think twice whether to buy – and all these may take more than two to three days before they make a purchase. During this process, your store must save the items that are already added to the cart.

Wish list functionality is yet another must-have element in your e-store. If any of your products is out of stock or too pricy for some customers at that point of time, they can save it in the wish list and purchase later. It doesn’t clash with the cart.

5. Don’t Delay Conversions

Delaying the conversion is the worst mistake you can make and a compulsorily sign-up form works as a catalyst in this. Your intention should always be to reduce the steps before someone can make a purchase.

People often find it inconvenient or time-consuming to create an account. And the guest check out option can be a rescuer at this point. To reduce friction, you may enable easy checkout only with contact details (phone no. / email id) and payment mode.

6. Include Reviews

More than 50% of online shoppers purchase a product based on its reviews (source: Pew Research). So, customer feedback should be an integral feature in your online store.

7. Stay Available

Your potential customers may have any query or confusion and you need to resolve that as soon as possible. Make sure to keep your contact information visible. Ideally, you can install an automatic chatbot on your e-store. This will help to resolve general confusions without any hassle.

If you want to increase your revenue from your e-store, you’ll find this blog really effective - cool hacks to stop shopping cart abandonment.

Conclusion

Remember, the competition is quite steep once it comes to eCommerce sales. According to 99firms, the contemporary global digital ecosystem is crowded with 12 to 24 million eCommerce stores. If you want to create an impactful presence among these, you need to deliver a top-notch user experience.

So, it is better to engage eCommerce website design services or hire the professionals at any mobile app development company to build an attractive and feature-rich site or app along with the above-mentioned features.

What’s your take on our article? Comment below and share your thoughts.

A Video Testimonial by Dr. Satya Kumar Saraswat on Webguru Infosystems

Impact of Email Response Time on Brand Impression

“The growing popularity of social media will suppress the relevance of emails.”

Numerous self-proclaimed tech-gurus predicted this statement more than a decade ago.

Current situation? 58% of people check their mail inbox the first thing in the morning. And globally, a striking figure of 269 billion emails are sent per day!

Take it from us. Email is not going anywhere, not anytime soon. In fact, according to the experts at any digital marketing agency India, this is one of the best marketing tools in the contemporary digital ecosystem.

And we also cannot undermine the importance of prompt email response to build a superior brand impression. Wondering how? Stick to the end!

Email Response Time

You already know the importance of personalized email to draw attention. If you succeed to compel the recipients to check your mail instead of tagging it as spam, we appreciate your potential to curate a catchy content.

But this is not the end. The consequent activities will determine the strength of your overall business strategy.

If the recipients choose to respond, your response time may decide whether they will convert or not.

Remember, people want a reply, and they want it now.

According to a study, 11% of the people expect a response within 15 minutes, while 19% may wait up to one hour. So prepare yourself to meet this level of expectation.

Here’s a striking fact: the companies that respond to the inquiries within an hour have 60X higher chances to earn leads than those taking about 24 hours (source: Time to Reply)!  

So, What Does a Timely Reply Do Anyway?

Evokes a Sense of Reliability - Once you are sending email acknowledgements, you are letting people know that you are proactive, responsive, and trustworthy. This will also create a positive impression of your professionalism and reflect a higher level of dedication to your business.

Compels You to Act - If one person has faced an issue, others can face it too. Be it the slow loading speed or cluttered information on your website - a feedback mail from the end-user can help you identify the potential issues present on your site or app.

If you take an action immediately and fix the issue, it will only enhance the user experience on your portal.

Advances Your Business - If the sender shows interest in your products or services, don’t delay to provide the necessary information. It can produce a positive impact on your ROI (Return on Investment).

Now that you have understood the efficacy of a prompt email response, here are the two time-tested ways to accomplish that. Check these out.

How to Respond to Emails Quickly

1. Employ a Dedicated Team

We understand sometimes it becomes difficult to respond to all the emails at once. This can be a potential problem in large companies. That’s why you should invest in a dedicated team to coordinate with the leads.

Also, if you miss out a mail by mistake, don’t forget to apologize.

2. Use an Automated Tool

There are several Artificial Intelligence (AI) powered email auto-response tools that scan the incoming emails and send prompt and customized corresponding replies. Much like a drip campaign, you see!

Two such examples include GetResponse and RoboResponse. These are capable of engaging leads in an email discussion 24x7.

Here’s a quick tip: Sometimes, it may take you a while to solve the mail sender’s query or concern. In such a scenario, assure him or her with a quick and short reply that your team is on it and you will get back shortly.

This little gesture of acknowledgement can go a long way in generating trust about your business.

Conclusion

Customer Experience (CX) is a crucial factor in the contemporary digital age. In fact, 80% of the people are more likely to convert if the business meets their expectations.

And email response time has a major role to play in enhancing or reducing the CX.

So make sure to deliver a prompt reply and solve any user query. This will leave a positive impact on the psyche of your audience and help in the growth of your business.